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Do it yourself (SEO) |
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DIY SEO is about being positive in your attitude towards your website optimisation.
You will need to invest a lot of time and research into what keywords and phrases you want to target for your site, these must be in your meta tags and also your body content.
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It really is very tempting to use automated search engine submission software and services but you must steer clear of these.
Many are frowned upon by the major search engines and will give your site no credibility from these engines, mostly, this will simply have a negative effect on your efforts.
All the search engines have rules on how to, and not to do your optimisation, make sure you have this knowledge.
There are software programs out there that will help with testing your site but we could never recommend any of these, but they can be useful in checking how relevant your site is to a search engine.
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Doing it yourself saves you money, you have the freedom to optimise how and when you please, your in complete control of you SEO campaign.
You have the freedom to tweak your keywords when it suits you, presuming you do have the time, and to research new keywords and phrases if your current keywords are not working for you.
Maybe you feel you want to change some of your keywords, change the content of your web pages etc. |
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